coming soon
Coming soon for Constant Contact is the new Email Heatmaps created by an email consultant who desperately wished to seek a way of finding out more in-depth analysis about the marketing efforts within a company’s email campaigns.
Email marketing is the best digital marketing channel for ROI (return in investment) but to make it a success, the question has to be was it all worth it? If it was, why? Email Heatmaps enables Email marketeers to answer this question and to analyse each campaign’s performance.
This is done through three different colours shaded over each link in the email. The link which received the most clicks will show the hottest colour of red; followed by yellow highlighting the next most clicked link and green showing the least clicked link.
After seeing this, the email-marketer can clearly see which link was worth using and which one should perhaps be left out or altered, thus saving resources and money when it comes to creating the emails and the campaigns. If this is something of interest, please take a look at some of the examples found on the website and get in touch.
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