MailerLite

The Lite way

Coming soon to all MailerLite users is the ‘lite’ way of analysing your email data. If you’re like me, you will have spent hours scrolling through large excel spreadsheets, looking at numbers and formulas to determine your best email campaigns.

This is why I have developed this revolutionary tool- this part of the job, as an email marketeer, was the most arduous and time constraining. I needed something simpler and here it is: Email Heatmaps. The name says it all.

The maps are made with colours highlighting different levels of heat. Red is the hottest colour, meaning that URL has had the most clicks. Yellow is warm, showing the next best clicked URL, whilst green shows the least clicked.

By seeing these maps on top of each URL, you can clearly see which campaign is most successful. Seeing lots of green on one URL, may make you question the worth of a particular campaign and its effect. If it is not getting the clicks, then why spend the time putting it on the email?

This isn’t the only thing Email Heatmaps can help you with. You can compare campaigns side by side allowing you to assess the performance of each campaign with increase or decrease in clicks with any variation changes.

The unlimited plan option also enables you to analyse email automation, including your welcome series and any other workflow campaigns you have active. If you opt for a lighter plan option, you can still reep the benefits of EmailHeatmaps for all your email broadcast campaigns. Check out the latest examples here: www.emailheatmaps.com

If you wish to be notified when the tool goes live for MailerLite users, please create account, marketing optin and will email you first.